The Honest Company offers a variety of products for newborns and infants that offer functionality, and durability, while also being fashionable. All of their products are made using only 100% renewable and/or recycled materials and contain no toxins such as chlorine, perfume, phthalates, lotions, optical brighteners, PVC, heavy metals, and organotins (MBT, DBT, TBT) . For example, their disposable diapers are made using plant-based materials.
Their products categories are:
The Honest Company carries a large selection of products for baby including diapers, training paints, swim diapers, and baby wipes. Their bath and body products include body oil, bubble bath, bug spray, hand soap, sunscreen, and even hand sanitizer. They also have a small selection of cleaning supplies including dishwasher detergent, dish soap, and laundry detergent.
The Honest Company also has bundles available, which is a subscription service that bundles up to five products together and ships monthly right to your front door.
The Honest Company was founded by Jessica Alba and Christopher Gavigan in January 2010. Both Jessica and Christopher wanted only the best products for their babies, and were irritated by the fact that none of the products on the market met their expectations. To remedy the situation, they founded The Honest Company and created their own products, which are made without harmful toxins, and are functional, yet fashionable.
The Honest Company has several principles that drive their business:
- Create a culture of honesty
- Make beauty (products are designed to be fashionable and add to a home's decor, not detract from it.)
- Out perform (products are made to be durable and effective for your busy lifestyle.)
- Service matters (the company strives to provide exceptional customer service.)
- Sustainable life (the company makes every effort to protect the environment and our children.)
- Be accessible (products are affordable and delivered right to your door)
- Give back more (charity is important, and the company supports many nonprofits and participates in community service)
The Honest Company supports peace, security and social justice and promotes ecological diversity. They are currently working to become a zero carbon company, and reduce their dependence on fossil fuels by using solar energy. They are also certified cruelty free and vegan by PETA as well as having a Renewable Energy Certificate.
The company has 39 employees, and Roger Kuo is the Vice President of Client Services. To contact The Honest Company:
Call 888.862.8818 during their business hours of Monday - Friday 7AM - 5PM (Pacific)
You may also write to:
1550 17th Street
Santa Monica, CA 90404
They can also be reached by emailing them.
Customers are happy with their product purchases from The Honest Company. Here is a sampling of some of the customer reviews found for the company:
"The shampoo & body wash combo is a tear-free, plant-based cleanser that safely and gently washes head-to-toe using organic and natural ingredients. I first tried the shampoo & body wash on my own hair and thought this shampoo does not lather. But after drying my hair and going through a normal day of being a mom chasing around a 1 year old and doing Pilates, my hair still looked good and the greasy build-up did not form around my crown like when I use other shampoos." - Read Full Review...
"I love their products so far I have used the shampoo, laundry soap, healing balm, lotion, diapers and wipes. I placed a second order for the surface cleaner, sunscreen and a few other items. I wanted some safer products to use on my new baby." - Read More...
"Shampoo: (It's also body wash but I prefer Dove soap.) I didn't care for the smell initially because it reminded me of the polish that my dentist uses (orange creme), but then I used it a couple times and ohmygosh, my hair was SO soft. Seriously, so so soft. After I used it for a few days, I got over the smell and now love it." - Read Full Review...
"We received one pack of fashionable, gender-specifically designed diapers for each of our three children, in addition to one package of wipes. My husband and I, given the level of diaper action around here, decided to dive right in. I tried so very hard to capture all three of our cherubs wearing the biodegradable, comfortably-fitting, easily adjustable disposable diapers, but you know models. They can be so fickle. I did manage, however, to have my oldest son model his first Honest diaper for me." - Read Full Review...
The Honest Company is currently accredited with the Better Business Bureau and has been since April 26, 2012. They have a BBB rating of A -, (on a scale of A+ to F). The company has had no complaints filed by customers with the BBB in the past 3 years.
Health and sustainability is one of The Honest Company's main principles. They have been certified as a as a B Corporation by B Labs, which is a nonprofit organization that certifies companies that meet certain standards of social and environmental performance, accountability, and transparency.
The Honest Company is featured regularly in the media. The company has been on numerous TV shows including (click link for video):
The Honest Company has also been featured in several different magazines including:
The Honest Company is a very popular website. According to Alexa, The Honest Company has a global ranking of 47,406 and a US ranking of 7,573 (the Alexa website states a website that has a ranking better than 100,000 is popular site). The site has 870 sites that backlink to theirs and a bounce rate of 40 percent. The audience for this site is primarily moms between the ages of 25 and 34 with a college degree who were browsing from home. On Compete, The Honest Company is ranked 12,875 with a competitive rank of two (rewardingpromos.com ranked number one) and has 154,153 unique visitors to their site monthly. The Honest Company has a Google PageRank of five out of ten.
The Honest Company has a strong social media presence. They currently have 128,073 "likes" on their Facebook page. On Twitter, they have 25,476 followers and have composed 4,025 tweets.
The Company also has a YouTube Channel that currently has 59 subscriber, and their videos have had 28,037 views. They have uploaded five videos, which feature Jessica Alba talking about the company and her charity work.
The Honest Company does not have a Google+ page, but it does have a Pinterest profile with 9,011 followers, 995 pins and 34 pinboards. Some of their pinboards include:
They also have a blog, which is updated several times a week and is a wealth of information on environmentally friendly products, vegetarianism, and GMO's among other topics.
The Honest Company highly values their customers’ privacy and is diligent in providing a safe and secure browsing and ordering experience. The company uses Secure Socket Layer (SSL) encryption on their entire site and to protect sensitive credit card information during the checkout process. This can be verified by the https:// in the upper left corner of the browser in the address window.
The Google Safe Browsing Tool verifies the safety of this website. None of the 23 pages Google visited in the past 90 days on The Honest Company website were found to be suspicious, and they did not contain any malware that was unknowingly downloaded when they were viewed. The site is hosted on one network.
Because The Honest Company is in a niche of their own, it is difficult to compare their prices to other companies. However, when compared to Diapers.com, The Honest Company is actually cheaper. Here is a sampling of some of their products and their prices to give you a better idea of their pricing policy:
The Honest Company ships all of their products via FedEx and can be shipped anywhere in the United states including Alaska and Hawaii. Items cannot be shipped to APO/FPO addresses, Canada, U.S Territories or internationally at this time; however the company is working to remedy this situation.
Items being shipped within the contiguous United States cost $5.95 for the first item and $1.00 for each additional item. Bundle shipping prices are as follows:
- Essentials Bundle - $5.95
- Diapers Bundle - $5.95
- Both Bundles - Free Shipping
Shipping for orders to Alaska and Hawaii cost $14.95 for the first item, $1.00 for each additional item. Bundle shipping prices for these states are as follows:
- Essentials Bundle - $29.95
- Diapers Bundle - $39.95
- Both Bundles - $69.90
The Honest Company accepts all major credit cards (Visa, MasterCard, Discover and American Express). Debit cards are accepted as long as they have the Visa or MasterCard logo on them, but it must be used as a credit card. PIN numbers can't be used. They do not accept Paypal, personal checks or money orders at this time.
Customer satisfaction is very important to The Honest Company, and they have one of the best return policies on the market. If for any reason you are not completely satisfied with your purchase, you may return the order within 365 days (one year) of receiving the product for a refund of the purchase price, minus a restocking fee of $6.95 ($9.95 for diaper/dual bundles). To return your order contact customer (888.862.8818) service for instructions.
Exchanges are made on the Good Faith policy. If you are not happy with your product and would like to exchange it, The Honest Company will immediately send out a replacement product and allow you 10 days to return the item you didn't want.
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